The New Direct Marketing: How to Implement a Profit-Driven...

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The New Direct Marketing: How to...

The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy

David Shepard Associates, David Associates Shepard

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With its unique, authoritative treatment of theory and practice in database management, this work maintains that marketers must understand the statistics, economics, and efficient applications of direct marketing in order for it to work.

Kategorije:

Business & Economics - Sales & Marketing

Godina:

1990

Izdanje:

1

Izdavač:

MGH

Jezik:

english

Strane:

546

ISBN 10:

1556233175

Fajl:

DJVU, 4.02 MB

IPFS:

,

english, 1990

Preuzeti (djvu, 4.02 MB)

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