Marketing Communications, 3rd Edition

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Business & Economics - Sales & Marketing
Marketing Communications, 3rd Edition

Marketing Communications, 3rd Edition

Name: Marketing Communications, 3rd Edition
ISBN: 9781408212080

Joeri Van Den Bergh

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Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald's This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.

Kategorije:

Business & Economics - Sales & Marketing

Godina:

2006

Izdanje:

3rd

Izdavač:

Ft Prenticehall

Jezik:

english

Strane:

629