THINK Marketing

The Second Edition of Think Marketing:

Creating More Value for You!

The second edition of Think Marketing makes learning and teaching marketing more

effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful

balance between depth of coverage and ease of learning. The second edition’s brand-new

design enhances student understanding. And when combined with our online homework

and personalized study tool, Think Marketing ensures that you will come to class

well prepared and leave class with a richer understanding of basic marketing concepts,

strategies, and practices.