Marketing Automation: Practical Steps to More Effective Direct Marketing
LeSueur L.
Successful marketing requires more precise segmentation and more sophisticated communications with customers—the lifeblood of every business—than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits.
Kategorije:
Godina:
2007
Izdavač:
Wiley
Jezik:
english
Strane:
346
ISBN 10:
047012542X
ISBN 13:
9780470125427
Fajl:
PDF, 4.64 MB
IPFS:
,
english, 2007